The EFL could become a popular league in North America over the next few years after a new TV deal has been reached.
A fresh international television agreement, extending until the conclusion of the 2027/28 season, is set to intensify the promotion of England’s Championship, League One and League Two divisions across the Atlantic.
Media rights agency Relevent Sports will spearhead distribution in North, Central, and South America, while Pitch International, maintaining their 15-year tenure, will persist in their role across the remaining global territories.
According to GOAL, the deal will bring in £148 million. We also know that the broadcasting deal will allow international fans to watch 155 Championship matches, 38 League One and League Two games, plus all play-off and League Cup ties as well as three matches in the Football League Trophy.
What does this mean?
One of the biggest talking points this season has been about the Premier League’s finances being far too much to the point where all three promoted teams from the Championship last term look to be heading straight back down. This has sparked debate regarding the gulf in finances between the top half of the Championship and the bottom half of the Premier League.
This new broadcasting deal not only gives the EFL more publicity overseas, it will fetch in more funds which will then be distributed accordingly up and down the English football pyramid. It might seem like a small thing right now, but this deal could potentially be a catalyst which helps narrow the gap between the Premier League and Championship, and so on and so forth.
